Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server...
Digital TV and Video
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president.Byrne, the former president of ad sales...
Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...
Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon,...
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid...
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity.“Thirty-six...
LinkedIn is rolling out native video, which will allow users to record and upload video directly to the platform, the...
Turns out owning your own cable channel might not be the most efficient way to attract an audience.Poker Central folded...
Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of...