Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed"...
Digital TV and Video
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale –...
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...