The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be...
Digital TV and Video
Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed...
AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video...
Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s...
Nearly everything Disney does these days seems to be for the love of DTC.CEO Bob Iger told investors on Wednesday...
Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to...
A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding...
When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key...
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.”Inventory is scattered. Data is...
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last...