TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with...
Digital TV and Video
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
FreeWheel released the next generation of its ad exchange on Tuesday.The Comcast-owned ad server built off its legacy ad exchange,...
Roku wants to save the day for advertisers on over-the-top (OTT) video.The streaming platform launched a program Tuesday to help...
Telaria revised both its third quarter and full year earnings guidance downward Thursday, causing its stock price to drop 35%.The...
See you later, siloed views.Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled...
Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected....
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
The headache of creating and scaling video across multiple connected TV platforms is real.Innovid launched its antidote on Thursday, a...
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...