S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register....
digital
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...
Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
AUCKLAND, January 1: Deloitte Digital Creative New Zealand has announced the appointment of Priyanka Patel as programme director. Deloitte MD...
HAMILTON, January 1: Waikato-based PR agency HMC has announced the promotion of Rosie Miller to senior account manager – marketing...
A company's heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk...
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Digital advertising revenue in New Zealand is continuing to climb according to IAB NZ’s 2022 Digital Advertising Revenue Report released...
Deloitte Digital Creative has appointed Priyanka Patel as Programme Director as the creative practice enters the next phase of its...