“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
digital
2020 brought an identity crisis to the online advertising industry. The year started with Google answering the until-then theoretical question...
From starting out in his parents’ spare bedroom at just 21 to today helming one of New Zealand’s largest and...
The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week--yellow and gray--with a dizzying,...
The appointment of James Butcher as Head of Digital Audio has been announced today by NZME. Butcher will lead NZME’s...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Tuesday: The IAB NZ released its latest 2020 Digital Advertising Revenue Report last night, providing a snapshot of Q3...
GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Digital Ad Spend Surges appeared...
As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...