GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe...
digital
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Digital Ad Spend Surges appeared...
As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is...
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one...
The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than...
Web Antler has announced the addition of a new agency lead to their growing team. Richard Sell joins as Digital...
Some marketers consider benchmarking and metrics tracking to be distractions--busy work that takes time away from just getting down to...
To drive the rapid growth of TBWA\NZ Group digital offerings, David Parkinson has joined the team as GM of Digital...
When the pandemic forced us all to begin sheltering in place in March, we leaned on TV, publishing and digital...