Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout...
digital
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky...
Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup...
What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. Promises of...
Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When Merkle launched as a direct and database...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary...
After years of sitting on the programmatic-video sidelines, ESPN is tagging in.The sports network started selling video programmatically for the...