August 15, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Need To Get Their Digital Display Houses In Order

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headlines again recently with the publication of PwC’s research report for ISBA.Continue reading »

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