Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this… Continue reading »
The post CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms appeared first on AdExchanger.
More Stories
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
McDonald’s, DDB tout ‘spiciest’ burger
TechMagic Podcast: The Promise and Caveats of AirChat