“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s James Hercher will be published in full on AdExchanger.com on Thursday. The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example
The post How Canceling The Timbersports TV Series Forced Stihl Out Of Its Comfort Zone appeared first on AdExchanger.