At Digitas' NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year's NewFronts, Digitas...
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Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the...
Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...