Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency...
Direct
Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue....
As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad...
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in...
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates...
Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing...
TikTok now allows users to receive direct messages from every other user on the platform, even if they aren't following...
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial...
WELLINGTON, Today: Special has engaged Mark Forgan as the new executive creative director of Special Wellington, following a global recruitment...
Twitter gives users the option to turn on a low-quality messages filter that will cause the application to automatically filter...