Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than...
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Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic...
Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech...
LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional...
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was...
Dubbed Unilever Compass is the multinational's new fully integrated strategy to become a global sustainability leader. The company's new corporate...
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in...
Denny's will emerge from the pandemic with a new creative agency partner. This week, Denny's appointed Anomaly, tasking the shop...
Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek's Sustainability and DEI Summit on Wednesday to discuss the company's...
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes...