Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
Doesn’t
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of...
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms...
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand...
Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy...
Our world has exploded in pink and Barbiemania has officially taken over. Mattel's bet that Greta Gerwig's new film Barbie...
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even...
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...