Ask most people what they think about b-to-b marketing, and you'll likely hear the words dull and dry. The truth,...
Doesn’t
Rory Gallery says local ad agencies risks disrespecting their audience, and that a mindset shift is needed if creatives really...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the...
No matter the category or executive team, brands and gaffes go together, especially when dealing with employee layoffs. But how...
Food-maker Kraft Heinz is jumping on the so-called 'purpose bandwagon', with its newly introduced "Beanz Meanz More" brand platform. As...
Shhhowercap founder and CEO Jacquelyn DeJesu Center isn't trying to compete with the free plastic shower caps you get in...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Sridhar Ramaswamy left Google three years ago after a long stint as head of the company’s search and advertising products....