May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate

Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the…
Adweek Feed