To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...
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For decades, search engine marketing was considered “boring” or “already figured out.” But no more. With the rise of generative...
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro...
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap...
AUCKLAND, Today: The nights are drawing in and autumn is peeping over the horizon. Too soon, right? We feel you. Seasonal...
Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting...