Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
Don’t
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S....
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do...
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet?...
Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are...
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could...
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business...
The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources...