“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can...
4200%. That's the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Don’t Mind Me appeared first on AdExchanger....
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....