April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Retail’s Long Tail Tie Together?; Don’t Text And Drive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]

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