Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent...
Dotdash
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year...
The digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth Tuesday, largely...
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to...
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest...
Turns out 2022 was a bad year to merge two large media companies into one massive media company. “In hindsight,...
Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last...