What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas...
DoubleClick
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand.Google is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad...
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
AMP: Google is launching Accelerated Mobile Page ads on that allow advertisers to load ads fast alongside AMP Publisher content....