How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
DSP
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that...
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients....
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...