If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the...
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For anyone who felt triggered by the Women's Charity sketch that recently aired on Saturday Night Live, the good folks...
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with...
Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Advertising has always been a high-pressure industry, notorious for long hours, tight deadlines and huge client expectations. The tumult of...
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get...
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects...
For its summer campaign, fast food restaurant chain McDonald's is targeting young consumers in the Netherlands with a love story...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend...