Facebook Launches Dynamic Ads For Auto As Mobile Starts To ‘Replace The Showroom’

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Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences forContinue reading »

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Facebook Dynamic Ads Get A Facelift With Interest-Based Targeting Feature

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Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than just the specific products they’ve browsed. “We observe demographics and patterns of activity that indicate a person is really interested in a product category or a specific product and then we extrapolate from that informationContinue reading »

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Facebook Brings Better Targeting To Its Lucrative App-Install Product

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Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimizationContinue reading »

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