Mapp Digital Aims To Take On Marketing Clouds With The Old Teradata Stack

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Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get there is by attracting upper mid-market and enterprise buyers like KFC and Infiniti that are looking for a modular marketing cloud with managed servicesContinue reading »

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