Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
ecommerce
Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
Since it began delivering makeup product lines in 2015, the London-based beauty startup Wunder2 demonstrates how savvy ecommerce companies can...
Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners.The six-year-old subscription...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....