Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data...
Ecosystem
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
CHRISTCHURCH, Today: Following increased demand for its combined digital marketing and web development capability, business and marketing solutions agency Harvey...
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as...
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and...
Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But...
As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a...