Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

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Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Manga, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growthContinue reading »

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