LONDON & AUCKLAND, Today: UK marketing effectiveness outfit WARC and online learning programme Master of Advertising Effectiveness have joined forces...
effectiveness
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like...
Google's Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the...
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least...
In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video –...
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers. Mitre...
Kantar has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
LONDON, Today: WARC, the Cannes Lions and LinkedIn B2B Institute have published The B2B Effectiveness Code, a white paper that...
In the last 18 months as we’ve navigated a global pandemic and Kiwis have increasingly sought to consume both informative...