Kantar has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as...
effectiveness
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
LONDON, Today: WARC, the Cannes Lions and LinkedIn B2B Institute have published The B2B Effectiveness Code, a white paper that...
In the last 18 months as we’ve navigated a global pandemic and Kiwis have increasingly sought to consume both informative...
AUCKLAND, Today: The 2021 Outstanding Radio Creative Awards (Orca) winners have been announced this morning, with FCB winning in both...
Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing...
This year's Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by...
Off the back of TVNZ’s recent Travel Category Case Study, StopPress spoke with TVNZ’s Commercial Director, Jodi O’Donnell about how...