Creativity drives 80% of an ad’s effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run