EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

The post EMarketer: Duopoly Slips As Amazon And Snap Gain Ground appeared first on AdExchanger.

Read more

EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future

AdExchanger |

US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5%Continue reading »

The post EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future appeared first on AdExchanger.

Read more