Insider Inc. Combines With EMarketer To Create One-Stop Research Shop

Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Existing clients will gain access to data and research across eMarketer and Business Insider Intelligence. “We think by combining, we can serve clients with a much wider rangeContinue reading »

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Hulu Tries TV-Style Negotiation; Old Brands Can’t Burn Cash Like A DTC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annualContinue reading »

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EMarketer: Snapchat’s User Base Is Shrinking, But ‘All Is Not Lost’

Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at SnapchatContinue reading »

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EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019

Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecastContinue reading »

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US Digital Marketing Spend Beats Traditional For The First Time

US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video. Oh, and Amazon, which grew from 4.5% ofContinue reading »

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Podcast: Programmatic By The Numbers

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at thoseContinue reading »

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EMarketer: Amazon Loses Share In Smart Speaker Space As Competition Rises

Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. ByContinue reading »

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EMarketer: Buyers Embrace PMPs And Programmatic Guaranteed

As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out of every five programmatic dollars in the United States will flow to PMPs or guaranteed deals, according to eMarketer’s latest programmatic forecast released Friday. Brand safetyContinue reading »

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Behind Instagram Founders’ Exit; Snap Fizzles?

Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due toContinue reading »

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Programmatic Guaranteed: A Chance To Rethink Publisher Growth

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmaticContinue reading »

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