For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the...
Enough
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better...
Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and...
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top;...
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete...
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for...
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid...
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for...
As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why "some of the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling;...