A Marketer’s Guide To GDPR

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The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for andContinue reading »

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Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR

AdExchanger |

The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry. “I have a feeling that people are just scared,” Acxiom’s European privacy officer, Sachiko Scheuing, told AdExchanger at Dmexco in Cologne, Germany. That fear may be preventing many advertisers from speaking up in the debate overContinue reading »

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