Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to...
Essence
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major...
Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...