OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Essence
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand...
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...