Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
Essence
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...