Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and...
europe
Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and...
Spotify rolled out Megaphone--its all-in-one podcasting platform for analytics, monetization and publishing--in four European markets Tuesday: France, Germany, Italy and...
Following arguably the most difficult period in the sector's history during Covid-19 restrictions, which saw budgets slashed as people were...
The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for...
Cheerio, Europe. Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to...
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect....
Nothing defines the "it's complicated" relationship status these days quite like Burger King's feelings toward McDonald's. Most days, BK is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe –...