In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...
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Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes...
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again...
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and...
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will...
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably...
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today,...
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock,...
Chief marketing officers are moving in and out of the role at a faster pace than any time in the...
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show....