Fast food giant McDonald's latest campaign in Eastern Europe focuses on relaying the brand's appeal to less likely audiences. The...
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The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best...
Despite the economic headwinds facing digital publishers, Axios is in growth mode. The publisher eclipsed its overall 2021 revenue numbers...
You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage...
Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a...
As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Gymshark, a British fitness and apparel brand with a robust social media presence, plants a bold flag on International Women's...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...