Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business...
Evolve
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...
Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as...
In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic...
As 2021 comes to a close, it's time to once again gaze into our crystal ball--which is actually a group...
The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands...
You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts....