The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
News Orgs Are Done Begging For Ad Dollars
Loren Tomlinson to speak at premier digital marketing conference
Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue