Metlink continues Go Media’s advertising contract

Advertising on all Metlink buses, trains, and station platforms will continue to be provided by Go Media with the outdoor media solutions company winning the service contract for up to seven years.

“We’ve had an excellent working relationship with Go Media over the last five years,” says Metlink Group Manager, Samantha Gain. “Our advertising revenue has more than doubled since the partnership began. 

“Through the tendering process, Go Media demonstrated a clear vision of what we can achieve for Greater Wellington ratepayers and Metlink passengers by helping to keep public transport affordable.” 

Go Media Managing Director, Mike Gray, said he was delighted to win the contract. 

“I’m super proud of the team and what we’ve accomplished for Metlink, Greater Wellington and the ratepaying public over the last five years. We look forward to building on that success.” 

Go Media General Manager, Simon Teagle, has overseen the Metlink account since it began, and says it feels as though they are only getting started.

“We made it clear to Metlink in our tender interview that we have more ideas to execute. Never afraid to put ourselves out there, we went ahead and developed an innovative train commuter audience measurement system to showcase where we wanted to head.“

Go Media’s teamwork and speed were impressive when rolling out digital advertising in Metlink train stations, says Tim Shackleton, Metlink Senior Manager Commercial, Strategy and Investments.

“Through an integrated project approach, we were able to install foundations and underground power cables for both the advertising screens and our Snapper card readers at the same time. We only had to dig once, which was a brilliant outcome for ratepayers as we shared the cost with Go Media.” 

The new Metlink account manager, Catherine Jones, who recently joined Go Media after working in public transport management says: “We’ve collaborated with Metlink to develop new products, including some New Zealand firsts like internal train bulkhead advertising.

“Innovation has been the hallmark of our partnership with Metlink and we’ll continue to develop new ways to connect with Wellington communities while generating revenue to support public transport.”

Go Media’s support for the community helped it win the contract, Gain added. 

“What appeals to us is how Go Media contributes to sports, arts, and charities; they understand what it means to be part of the community. Together, we will also use our media assets to inspire, promote, and build awareness of what makes the Wellington region a great place to live.”

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