May 16, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gen AI Skeptics: Ad Agencies Weary of Half-Baked AI Tools

In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools…
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