The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands. Sucharita Kodali, Forrester vice president and principal…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic
Agencies partner with oOh!media NZ to back Youthline
At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports