You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the...
experian
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company...
Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to...
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...