Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $ 280 million. Not too shabby for an ad tech company getting sold in 2020. Tapad’s… Continue reading »
The post Telenor Sells Tapad To Experian For $ 280 Million appeared first on AdExchanger.
More Stories
Inside AB InBev’s Strategy For Tapping Into First-Party Data
PMX New Zealand sponsors Ehrenberg-Bass
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates