Cross-Device? Nah, CDP. Tapad Launches A Customer Data Platform

AdExchanger |

Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate through partners, including Facebook and The Trade Desk. The company is calling this service a Customer Data Platform (CDP), which is the buzzword du jour, though the vendor said it’s been workingContinue reading »

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