John Roland Is Out As CEO Of Extreme Reach

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The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is “stepping down” from the company he has helmed for more than a decade, the company said in a statement. According to an AdExchanger source with knowledge of the situation, the Extreme Reach board voted toContinue reading »

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The 6-Second TV Ad Is The Next Big Thing For The Advertising Industry

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated byContinue reading »

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Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

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Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to getContinue reading »

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