The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...
Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and...
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...
Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense...